product franchising
Definition
Arrangement in which a supplier (franchiser) supplies a product family to a dealer (franchisee) who may also take on the identity (brand name) of the franchiser. Exclusive brand-name stores are usually product-franchisees. Also called trade name franchise.
product franchising is in the Banking, Commerce & Finance and Entrepreneurship, Management, & Leadership subjects.
product franchising appears in the definition of the following term: trade name franchise
This content can be found on the following page:
http://www.businessdictionary.com/definition/product-franchising.html
email to a friend
print this definition
cite this definition
link to this page