product involvement
Definition
The level of a consumer's interest in purchasing a certain product type and how committed they are to purchasing a given brand. Product involvement by consumers tends to be greater for goods that have a higher cost and are bought after considerable research and thought such as cars and computers.
Related Articles
- Introduction to Buying a Home *
- Finding a Financial Advisor for Your Business Venture *
- Introduction to Banking *
- An Explanation of the Various Facets of a 401(k) Plan *
- Understanding Sales Tax *
- An Overview of Credit Regulations *
- Different Types of IRAs *
- ETFs - Basic Facts *
Related Videos
http://www.businessdictionary.com/definition/product-involvement.html
