product mix

  

Definition

A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.

Use product mix in a sentence

  • You should try to always have a nice product mix to offer so that all of your eggs are not in one basket.

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  • I thought a product mix would be better for sales because selling them together would be better for marketing and consumption.

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  • The product mix selected by our marketing manager was excellent and we took that information to our vice president of sales.

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