Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
- Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or
- Toyota might pay to have one of the characters drive their newest automobile.
Some people consider product placement to be deceptive and unethical.
Use product placement in a sentence