Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
- Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or
- Toyota might pay to have one of the characters drive their newest automobile.
Some people consider product placement to be deceptive and unethical.
Use product placement in a sentence
You may want to talk to a popular tv show and see if you can get product placement for your company for good advertising.
The product placement decided upon by our marketing manager for the trade show was excellent as we made many contacts that day.
I do not like movies that have Coca Cola in them, or Pepsi because I think product placement lowers the artistic value of a film.