product planning

Popular Terms
The process of coming up with a business idea for a manufactured good, preparing the good for production and then introducing it to the market. Product planning involves managing the product's manufacture and development by selecting marketing and distribution approaches, making modifications, setting and changing prices, and offering promotions.

Use 'product planning' in a Sentence

Before we can quickly jump into production we need to get the product planning stage out of the way so we can be sure everything the we need done right goes accordingly.
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When we started our company we spent countless days and nights on the initial product planning stage, now we routinely hold product planning sessions.
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We had to do some product planning before anything else, because that would help us out a lot down the road.
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