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Term of the Day
BusinessDictionary.com
product range
Definitions (2)
1. A set of
variations
of the same
product platform
that
appeal
to different
market segments
.
2. A complete
portfolio
of
products
that a
company
manufactures
and/or
markets
.
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Nearby Terms
product policy
product portfolio
product positioning
product price index (PPI)
product promotion
product quality
product range
product recall insurance
product research
product safety standards
product sample
product service management
product specification
Popular 'Advertising, Marketing, & Sales' Terms
marketing
marketing concept
distribution channel
marketing strategy
product
receiving
marketing mix
market orientation
market equilibrium
customer
Related Terms
specialty store
line stretching
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