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promotional plan

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An outline of the marketing tools, strategies and resources that a company intends to use to promote a product or service. A promotional plan is usually considered a vital planning tool by most business managers that helps contribute toward the successful launch of a new product or service or its expansion into a new market.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

  • market equilibr...

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