promotional strategy



Marketing: The choice of a target market and formulation of the most appropriate promotion mix to influence it.

Use this term in a sentence

  • The promotional strategy was to target the heads of the household as they had the final say on where the disposable income would be spent.

    23 people found this helpful
  • Our promotional strategy would be simple and I hoped that it would work and drive our sales up a lot.

    22 people found this helpful
  • Part of what the marketing department does is determine the best promotional strategy to employ in a give customer demographic.

    21 people found this helpful
Show more usage examples...

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z