promotional strategy

  

Definition

Marketing: The choice of a target market and formulation of the most appropriate promotion mix to influence it.

Use this term in a sentence

  • The promotional strategy was to target the heads of the household as they had the final say on where the disposable income would be spent.

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  • Our promotional strategy would be simple and I hoped that it would work and drive our sales up a lot.

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  • Part of what the marketing department does is determine the best promotional strategy to employ in a give customer demographic.

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