prospect

  

Definition

Potential customer or client qualified on the basis or his or her buying authority, financial capacity, and willingness to buy. Also called sales lead.

Use prospect in a sentence

  • Mary considered John to be a less-than-desirable dating prospect, as she could not get past the fact that he was more like a brother to her than a romantic partner.

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  • Salesman use various techniques to generate leads such as cold-calling, direct mailing, telephoning, emailing and references to locate prospects for their products.

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  • During the California Gold Rush many people went Prospecting for gold on the coast in hopes of landing a fortune

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