prospect
Definition
Potential customer or client qualified on the basis or his or her buying authority, financial capacity, and willingness to buy. Also called sales lead.
prospect is in the Advertising, Marketing, & Sales subject.
prospect appears in the definitions of the following terms:
sales strategy,
product adoption process,
lead generation,
credit derivative (CD),
sales process,
promotional advertising,
AIDA selling system,
MAN,
allowable order cost,
risk aversion
and
prospect appears in the other terms: preliminary prospectus, prospecting, prospectus, prospective
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