psychographics definition

psychographics

Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, opinions statements. Results of this exercise are combined with geographic (place of work or residence) and demographic (age, education, occupation, etc.) characteristics to develop a more 'lifelike' portrait of the targeted consumer segment.

psychographics is in the Advertising, Marketing, & Sales subject.

psychographics appears in the definitions of the following terms: consumer profiling, webographics, lifestyle, psychological pricing and demographics

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