Popular Terms
Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. Results of this exercise are combined with geographic (place of work or residence) and demographic (age, education, occupation, etc.) characteristics to develop a more 'lifelike' portrait of the targeted consumer segment.

Use 'psychographics' in a Sentence

Being able to quickly judge the psychographics of your customers will help you to understand what they are looking for.
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If you want to try and predict what your consumers are thinking you can have a project on psychographics to try and figure things out.
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Murray was doubtful at first, but after reading some of the customer psychographics prepared by the research firm, he saw how they might be helpful.
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