public relations



The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.

Use public relations in a sentence

  • Many large companies have a public relations department to ensure that the company doesn't have any scandals and looks positive in the eyes of the consumers.

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