public relations



The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.

Use public relations in a sentence

  • The company is attempting to improve its image via an aggressive public relations complain, that includes sponsoring local sporting events, dedicating a new public arts installment, and partnering with schools to provide after-school enrichment activities.

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  • She had always wanted to work in public relations, because she thought that changing somebodies image was an exciting idea.

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  • I envy people who have the ability to work in public relations because it means that they can communicate clearly with anyone and can make a lasting impression on people.

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