public relations
Definition
Systematic effort to create and maintain goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other non-paid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, etc.
public relations is in the Advertising, Marketing, & Sales subject.
public relations appears in the definitions of the following terms: mega marketing, public affairs, content analysis, campaign, integrated marketing communications (IMC), publicity, internal audience, corporate advertising and account
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