publicity

  

Definition

Type of promotion that relies on public relations effect of a news story carried usually free by mass media. The main objective of publicity is not sales promotion, but creation of an image through editorial or 'independent source' commentary. While the publicist can control the content of the story, he or she may not have any control over its placement or interpretation by the media.

Use publicity in a sentence

  • Being able to drum up good publicity can go a long way to getting your product into the minds of new buyers.

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  • Sometimes even bad publicity can be good for your business if it gets more people saying things about your product.

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  • All of the magazines were spreading rumors about the young celebrity, but she believed that even bad publicity would help her career.

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