publicity definition

publicity

Type of promotion that relies on public relations effect of a news story carried usually free by mass media. The main objective of publicity is not sales promotion, but creation of an image through editorial or 'independent source' commentary. While the publicist can control the content of the story, he or she may not have any control over its placement or interpretation by the media.

publicity is in the Advertising, Marketing, & Sales subject.

publicity appears in the definitions of the following terms: public relations, Mazur plan, feature story, underwriter and promotion

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