publicity
Definition
Type of promotion that relies on public relations effect of a news story carried usually free by mass media. The main objective of publicity is not sales promotion, but creation of an image through editorial or 'independent source' commentary. While the publicist can control the content of the story, he or she may not have any control over its placement or interpretation by the media.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
publicity in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/publicity.html
