puffery |
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Definition
Advertising or sales presentation relying on exaggerations, opinions, and superlatives, with little or no credible evidence to support its vague claims. Puffery may be tolerated to an extent—so long as it does not amount to misrepresentation (false claim of possessing certain positive attributes or of not possessing certain negative attributes).
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puffery is in the Advertising, Marketing, & Sales subject.
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