pull promotional strategy
Definition
Marketing strategy where a new product is heavily advertised before its general distribution, to create a pent up demand which draws customers into retail stores when it is made available. See also push promotional strategy.
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pull promotional strategy is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
pull promotional strategy appears in the definitions of the following terms: pull, push promotional strategy and promotional pull strategy
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http://www.businessdictionary.com/definition/pull-promotional-strategy.html







