push promotional strategy
Definition
Filling the distribution channels with a product on the assumption that consumers will be attracted by the ubiquity and other factors such as price. See pull promotional strategy.
push promotional strategy is in the Advertising, Marketing, & Sales subject.
push promotional strategy appears in the definitions of the following terms: promotional push strategy, pull promotional strategy and push
This content can be found on the following page:
http://www.businessdictionary.com/definition/push-promotional-strategy.html
email to a friend print this definition cite this definition