Definitions (3)
Related Terms
1. Internet: (1) Broadcasting information (via emails or automatic uploading) at predetermined intervals without every time seeking recipient's prior permission. (2) Computer program that automatically retrieves updated information from specified websites and presents it to the user at predetermined times.
2. Manufacturing: Buying inventory of materials, parts, subassemblies, etc., based on the firm's production plan, and distributing it to the production center(s) at a predetermined rate. See also push system.
3. Marketing: Creation of demand through filling the retailers' shelves by giving them incentives (called push money) to stock large volumes.
See also push promotional strategy.