qualitative analysis



Examination of non-measurable data such as a firm's reputation, a brand' image, or a customer's feelings about a product. See also quantitative analysis.

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  • You can't always put numbers and figures on a qualitative analysis but you can just tell it has good value to your company.

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  • It has been determined that theoretical preconceptions used in qualitative analysis often do not represent explicit propositions about empirical facts.

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  • Small business owner Chuck was very excited about working with the well respected research firm, but he was disappointed in the results and found their overall qualitative analysis to be haphazard and unhelpful .

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