quantitative research

Popular Terms
The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or quantities.

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Before a product is launched to the larger markets, companies look at quantitative research to determine how many units they should produce.
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If you do enough quantitative research you should be able to come to the correct decision in almost all cases.
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I prefer to analyze things using numbers as most everything in life is code so I utilize quantitative research to understand.
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