quantitative research



The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or quantities.

Use this term in a sentence

  • Before a product is launched to the larger markets, companies look at quantitative research to determine how many units they should produce.

    53 people found this helpful
  • If you do enough quantitative research you should be able to come to the correct decision in almost all cases.

    19 people found this helpful
  • I prefer to analyze things using numbers as most everything in life is code so I utilize quantitative research to understand.

    16 people found this helpful
Show more usage examples...


Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z