Definitions (2)

1.Marketing: Percentage of total potential audience who choose a particular media vehicle over another. (1) In broadcast media, it is the number of households with their radio/TV sets tuned to a particular station/channel or program for a specified length of time divided by the total number of households that have radio/TV. (2) In print media, ratings are computed using survey data about actual readership instead of the basin them on the circulation of a newspaper or magazine.

Use rating in a sentence

  • You should strive to have a great customer satisfaction rating so that people will know you put out a quality product.

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  • You always want your business to have a high of a rating as possible so that everyone will know how good your product is.

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  • They received a very low rating from the people that attended their show, because they did not like their movie.

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