rating
Definition 1
Marketing: Percentage of total potential audience who choose a particular media vehicle over another. (1) In broadcast media, it is the number of households with their radio/TV sets tuned to a particular station/channel or program for a specified length of time divided by the total number of households that have radio/TV. (2) In print media, ratings are computed using survey data about actual readership instead of the basin them on the circulation of a newspaper or magazine.
Definition 2
Securities trading: Ranking of debt securities (bonds, debentures, notes) by bond rating agencies on the basis of the issuer's financial stability, earnings record, creditworthiness, etc. See also bond ratings.
rating is in the Advertising, Marketing, & Sales and Securities & Futures Trading subjects.
rating appears in the definitions of the following terms:
Morningstar system,
Standard & Poor's Ratings,
classification society,
past anchoring error,
qualitative forecasting technique,
Deming's 14 points,
quality assurance (QA),
supplier quality assurance,
Standard & Poor's (S&P),
bond rating agencies
and
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