reach
Definition
Alternative term for cumulative audience.
reach is in the Advertising, Marketing, & Sales subject.
reach appears in the definitions of the following terms:
policies and procedures,
air waybill (AWB),
chlorinated hydrocarbon (CHC),
well structured problem,
biologically effective dose,
ozone hole,
warehouse to warehouse,
market reach,
dissemination,
objective setting
and
reach appears in the other terms: effective reach, reach and frequency (R/F), cumulative reach
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