readership test definition

readership test

Evaluation of the advertising effectiveness of print media in which a random sample of readers (of a particular issue of a publication) are asked if they noticed or read a particular advertisement. Also called a recognition test.

readership test is in the Advertising, Marketing, & Sales subject.

readership test appears in the definition of the following term: recognition test

This content can be found on the following page:

http://www.businessdictionary.com/definition/readership-test.html