Share this site with del.icio.us Share this site with digg Share this site with reddit Share this site with technorati Share this site with furl Share this site with stumbleupon Share this site with google Add this site to Yahoo Bookmarks Click here to add us to your favorites Subscribe to our Feed





recall test

Definition

Evaluation of the reach or advertising effectiveness of print media in which a subject is asked to recall advertising messages he or she remembers. If there is no prompting, it is called unaided recall, with prompting (suggestions of clues), the aided recall.

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z