recency effect

Popular Terms
Observation that customers who have recently bought a firm's product are more likely to buy again the same product or other offers by the same firm. See also flighting.

Use 'recency effect' in a Sentence

You should factor in how the recency effect may work into your favor whenever you enter into a negotiation with a past client.
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The recency effect was a potential source or knowledge, specifically an explanation to provide us with insight on customer purchase patterns.
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The recency effect was right and our most recent customers would always come back for a little more from the store.
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