Popular Terms
Measure of the time elapsed since (1) the last purchase was made by a customer, or (2) an advertisement was last published, or a commercial was last broadcast.

Use 'recency' in a Sentence

You should always try and know how your product has been doing in the recency and see if you need to change anything.
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The recency of the purchase made it so tat we could still do the refund with no problems and also very quickly.
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You should always calculate how long the recency was so that you can plan on how to act in the next period.
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