reference group definition

reference group

People whose attitudes, behavior, beliefs, opinions, preferences, and values are used by an individual as the basis for his or her judgment. One does not have to be (or even aspire to be) a member of a reference group to be negatively or positively influenced by its characteristics.

reference group is in the Economics, Politics, & Society and Statistics, Mathematics, & Analysis subjects.

reference group appears in the definitions of the following terms: influencers, normative influence and lifestyle

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