reference group
Definition
People whose attitudes, behavior, beliefs, opinions, preferences, and values are used by an individual as the basis for his or her judgment. One does not have to be (or even aspire to be) a member of a reference group to be negatively or positively influenced by its characteristics.
Mentioned in these definitions
Popular 'Economics, Politics, & Society' Terms
reference group in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/reference-group.html
