reference group



People whose attitudes, behavior, beliefs, opinions, preferences, and values are used by an individual as the basis for his or her judgment. One does not have to be (or even aspire to be) a member of a reference group to be negatively or positively influenced by its characteristics.

Use reference group in a sentence

  • They were my reference group and I based my judgment on everyone I saw, by the way they behaved throughout the day.

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  • You should try and contact a reference group if you want to get a third party's opinion on how something is looking.

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  • The reference group provided keen insight into the minds and experiences of consumers in the industry that was being researched.

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