reference price
Definition
The cost that consumers anticipate paying or consider reasonable to pay for a particular good or service. The marketing department of a business will often attempt to assess the reference price for each of the products or services they are promoting in order to set pricing levels appropriately to achieve their marketing goals.
Related Articles
- What is a limited partnership (LP)? *
- Investment Clubs *
- Cash Flow Statements Explained *
- Common and Preferred Stock *
- An Explanation of the Various Facets of a 403(b) Plan *
- Assessing Risk While Building a Portfolio *
- S&P 500, Wilshire 5000 and Other Indexes *
- College Loans Overview *
Related Videos
http://www.businessdictionary.com/definition/reference-price.html
