regional

Pertaining to a small geographical area. "He liked to listen to the regional news to get an idea of what events were happening in his hometown."

Every manager should be able to answer the question, "What's your edge?" This isn't the 1950s, when all you had to do was buy a corner lot and build a small drugstore and it gradually became incredibly valuable land or you owned a skyscraper or you built a small shopping center and it became the big regional mall. The market's very competitive; there are a lot of smart, talented people, a lot of money chasing opportunity. If you don't have an edge and can't articulate it, you probably aren't going to outperform.