relationship banking
Definition
Financial services marketing in which a bank's customer service representative (also called account officer, customer relationship representative, personal banking officer, etc.) attempts to meet a customer's needs with a complete package of facilities. The package may include most or all of services such as cash management, credit cards, deposits, loans, money market investments, etc., that may be summarized on a single bank statement.
Popular 'Banking, Commerce & Finance' Terms
relationship banking in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/relationship-banking.html
