relationship banking
Definition
Financial services marketing in which a bank's customer service representative (also called account officer, customer relationship representative, personal banking officer, etc.) attempts to meet a customer's needs with a complete package of facilities. The package may include most or all of services such as cash management, credit cards, deposits, loans, money market investments, etc., that may be summarized on a single bank statement.
relationship banking is in the Banking, Commerce & Finance subject.
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