relationship marketing

  

Definition

Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers.

In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship.


Use this term in a sentence

  • I had been using the same brand of toilet paper for years and I realized that the company was very aware of relationship marketing.

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  • If you want to grow your business as fast as you can you should bring someone on that is very skilled at relationship marketing.

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  • Knowing how to handle the relationship marketing of two products can help make both of them be in higher demand.

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