relationship marketing definition

relationship marketing

Promotional and selling activities aimed at developing and managing trusting and long-term relationships with larger customers. Customer profile, buying patterns, and history of contacts is maintained in a sales database, and a service representative (also called account executive) is assigned to one or more major customers to fulfill their needs and maintain the relationship.

relationship marketing is in the Advertising, Marketing, & Sales subject.

relationship marketing appears in the definition of the following term: transactional commerce

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