In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship.
Use this term in a sentence
I had been using the same brand of toilet paper for years and I realized that the company was very aware of relationship marketing.
If you want to grow your business as fast as you can you should bring someone on that is very skilled at relationship marketing.
Knowing how to handle the relationship marketing of two products can help make both of them be in higher demand.