Definition
Action taken on by companies to reintroduce a product or service to the market in response to declining sales. The company remarkets the product as something that has been improved to reignite interest and hopefully improve sales. For example, a technology company may remarket its computer with new features to improve sales after a newer system has been introduced in the market. The success of remarketing depends on what aspects actually led to the shift in demand and how the company addresses it.
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