repositioning
Definition
Changing a brand's status in comparison to that of the competing brands. Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brand's marketing objectives. See also positioning.
Popular 'Advertising, Marketing, & Sales' Terms
repositioning in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/repositioning.html







