repositioning

  

Definition

Changing a brand's status in comparison to that of the competing brands. Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brand's marketing objectives. See also positioning.

Use repositioning in a sentence

  • As a business owner it is important to know what others with similar businesses are doing because being able to stand out in the crowd by repositioning will help gain exposure.

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  • We were repositioning things because we wanted to the person to be confused when they came back home and saw everything was somewhere different.

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  • We decided to finally engage in repositioning to better place ourselves in a position that meets our customers demand excellently.

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