Changing a brand's status in comparison to that of the competing brands. Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brand's marketing objectives. See also positioning.

Use repositioning in a sentence

  • As a business owner it is important to know what others with similar businesses are doing because being able to stand out in the crowd by repositioning will help gain exposure.

    9 people found this helpful
  • We were repositioning things because we wanted to the person to be confused when they came back home and saw everything was somewhere different.

    10 people found this helpful
  • We decided to finally engage in repositioning to better place ourselves in a position that meets our customers demand excellently.

    11 people found this helpful
Show more usage examples...

Related Videos

Have a question about repositioning? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z