research methodology


The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information.

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  • The research methodology enabled the team to organize their efforts into one cohesive and conceptual product idea generation task for us.

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  • You need to have a good research methodology in place when trying to figure out new ideas for your company.

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  • Our research methodology was really good and I considered it to be the best available in the business world today.

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