research

  

Definition

Systematic investigative process employed to increase or revise current knowledge by discovering new facts. It is divided into two general categories: (1) Basic research is inquiry aimed at increasing scientific knowledge, and (2) Applied research is effort aimed at using basic research for solving problems or developing new processes, products, or techniques.

Use research in a sentence

  • I took them on a tour of our research and development laboratory as I thought my son would find it interesting.

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  • I did not understand why my electric bill was so high so I did some research to figure out what had changed from previous months.

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  • When preparing a new wage scale, it's important for an employer to do adequate research to determine what other companies pay for similar positions.

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Notable Quotes

  • Gathering Market Research for Upcoming Products and Services
    "When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate. A somewhat better approach is to look at what your target audience already buys and use that to guesstimate whether they would buy the product or service you're considering making. But even better, you can do an actual test of user behavior by spending a small amount on online advertising, driving people to a landing page with your sales pitch and seeing if they try to place orders, even before you have started manufacturing the product. You'll be gathering data on real customer behavior and you'll also be building a list of people who will probably still want to buy your product or service if and when you do decide to make it."
    - Tom Murcko

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