retail management

Definition

A process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. A typical retail management strategy for a manufacturing business might research the retail process that distributes the finished products created by the business to consumers to determine and satisfy what buyers want and require.

Use retail management in a sentence

  • The store announce today that it has hired a new general manager who has more than seven years in retail management and has been in the business for more than a decade.

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  • As Sue began her career in retail management she was highly focused on improving the sales results at Neat Boutique by speaking one-on-one with their current clientele.

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  • With the overhaul of the retail management team, it was clear that both sales and consumer satisfaction had both risen substantially.

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