retailer
Definition
A business which sells goods to the consumer, as opposed to a wholesaler or supplier which normally sell their goods to another business. Retailers include large businesses such as Wal-Mart, and also smaller, non-chain locations run independently such as a family-run bookstore.
retailer is in the Advertising, Marketing, & Sales and Banking, Commerce & Finance subjects.
retailer appears in the definitions of the following terms:
trade promotion,
supply chain,
buying direct,
tie in sale,
push money,
electronic funds transfer at point-of-sale (EFT-POS),
drop shipper,
push,
direct channel,
merchandising allowance
and
retailer appears in the other terms: destination retailer, value added retailer (VAR)
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