run of press (ROP)

  

Definition

Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Related Videos




http://www.businessdictionary.com/definition/run-of-press-ROP.html

Mentioned in these terms

Have a question about run of press (ROP)? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z