run of press (ROP) |
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Definition
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
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run of press (ROP) is in the Advertising, Marketing, & Sales subject.
run of press (ROP) appears in these other term: run of press (ROP) color
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