sales cycle


The course of time between the initial contact being make with a customer, the identification of services or goods to be procured, the acceptance of the intended purchase, and the transaction that completes the sale. It is a measure of the efficiency of a sales department within an organization when compared with industry standards.

Use sales cycle in a sentence

  • We would see how much revenue we earned after the sales cycle had ended and we had a clearer view of things.

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  • Dale was concerned that the time between when he called the customer regarding their printer toner purchase and the time when the toner was actually delivered to their door was becoming an abnormally long sales cycle given his competitors.

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  • You need to know how to respond to any change in the sales cycle so that you are prepared for anything.

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