sales forecast



Projection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Also called sales budget, it forms the basis of a business plan because the level of sales revenue affects practically every aspect of a business. See also sales target.

Use sales forecast in a sentence

  • You should put together a good sales forecast to try and predict how things will go with your new product.

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  • The trending sales forecast was overshadowed by new competition opening a business down the street forcing the owners to lay off poor workers.

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  • Our sales forecast was going well and we thought we would be getting a lot more revenue this year. compared to last.

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