sales forecast

  

Definition

Projection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Also called sales budget, it forms the basis of a business plan because the level of sales revenue affects practically every aspect of a business. See also sales target.

Use sales forecast in a sentence

  • You should put together a good sales forecast to try and predict how things will go with your new product.

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  • The trending sales forecast was overshadowed by new competition opening a business down the street forcing the owners to lay off poor workers.

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  • Our sales forecast was going well and we thought we would be getting a lot more revenue this year. compared to last.

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