sales promotion

  

Definition

Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities.

Use sales promotion in a sentence

  • I was watching Glengarry Glen Ross the other day, and realized I've always wanted my company to engage in a sales promotion like they did in the movie, since a chance to win a car by selling the most in my division sounds like a lot of fun.

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  • This year lets run contests and raffles that will draw more traffic and stimulate the economy for our sales promotions.

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  • Walmart's success is due to sales promotions that give customers deep discounts and giveaways on merchandise that cannot be matched by their competitors.

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