sales resistance
Definition
Reasoned (objective) or emotional (subjective) opposition to a buying proposition. Skilled salespeople try to overcome sales resistance by probing and understanding the prospect's stated and hidden concerns through careful questioning and listening, and by showing how their offer fits his or her needs.
sales resistance is in the Advertising, Marketing, & Sales subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/sales-resistance.html
email to a friend
print this definition
cite this definition
link to this page







