sales resistance
Definition
Reasoned (objective) or emotional (subjective) opposition to a buying proposition. Skilled salespeople try to overcome sales resistance by probing and understanding the prospect's stated and hidden concerns through careful questioning and listening, and by showing how their offer fits his or her needs.
Popular 'Advertising, Marketing, & Sales' Terms
sales resistance in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/sales-resistance.html
