sales strategy

  

Definition

Planned approach to account-management policy formation, prospect identification and qualification, sales presentation, and order generation aimed at achieving a firm's sales quotas or targets.

Use sales strategy in a sentence

  • We are utilizing both radio and television to augment direct mail as part of our overall sales strategy in the upcoming quarter.

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  • The newest high-protein supplement company, Fuel-4-U, was planning out an innovative sales strategy targeting the elderly population as a new consumer base who may be in need of extra protein than they consume from diet alone.

    10 people found this helpful    
  • ABC Company has developed a very effective sales strategy guaranteeing that they will meet or exceed their goals by 2016.

    2 people found this helpful    
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