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scrambled merchandising

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A situation that occurs when a retail business offers a mix of unrelated products that do not reflect the company's original focus. Scrambled merchandising often reflects a scattered product management approach and can make a negative impression on consumers since they might not be sure what sort of products the retailer offers.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

  • market equilibr...

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