searching

Exploration of the World Wide Web by following one interesting link to another, usually with a definite objective and a planned search strategy. In comparison surfing is exploration definite in objective but not in strategy, and browsing is exploration without a definite objective or search strategy.

For many companies, 20% of the customers generate 80% of the profits. Those companies would often be better off by focusing more on that 20%, and by searching for other customers similar to that 20%, and focusing less on the other 80% of their current customers.