segment marketing
Definition
The activity of separating a market for a product into subgroups based on existing relationships within them. For example, the relationships that a business might use in a segment marketing approach might be similar demographics, behaviors, locations, or physiological features among potential consumers that would suggest using different marketing strategies for the various identified segments.
Related Articles
- "Buy Strangle" Option Investment Strategy *
- Types of Reports and Statements Typically Filed *
- Understanding GARP Stock Investing Strategy *
- Sector ETF Rotation Strategies *
- The Impact of International Economics *
- Introduction to the Federal Reserve and its Structure *
- What is a non-profit corporation? *
- An Overview of Retirement Planning *
Related Videos
http://www.businessdictionary.com/definition/segment-marketing.html
