segmentation strategies |
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Definition
Approaches to subdivision of a market or population into segments with defined similar characteristics. Five major segmentation strategies are (1) behavior segmentation, (2) benefit segmentation, (3) demographic segmentation, (4) geographic segmentation, and (5) psychographic segmentation.
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segmentation strategies is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
segmentation strategies appears in the definitions of the following terms: differentiation strategy and market segmentation
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