segmentation definition

segmentation

Business: Subdivision of a corporation into units along (1) organizational lines (braches, department, subsidiaries), (2) areas of economic activity (industry, market, product line), or (3) geographic regions.

Finance: Subdivision of a pool of assets into segments with similar characteristics, such as interest or yield rate.

Marketing: Subdivision of a population into segments with similar characteristics, such as age, education, income.

segmentation is in the Advertising, Marketing, & Sales, Entrepreneurship, Management, & Leadership and Investing subjects.

segmentation appears in the definitions of the following terms: Values, Attitudes, and Lifestyles System (VALS-2), segmentation strategies, segment and industry

segmentation appears in the other terms: market segmentation, behavior segmentation, geographic segmentation, psychological segmentation, demographic segmentation, benefit segmentation

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