selective distribution

Popular Terms
Type of product distribution that lies between intensive distribution and exclusive distribution, and in which only a few retail outlets cover a specific geographical area. Considered more suitable for high-end items such as 'designer' or prestige goods.

Use 'selective distribution' in a Sentence

We were glad to have selective distribution because there were some places that we did not want anything to do with.
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We opted for a selective distribution strategy to uniquely tailor our product offerings to the specific demand that exists in the region.
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Often the success of high-end designer trade can be directly attributed to the limited production of certain items and the selective distribution tactics they enforce.
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