selective perception

Definition

A psychological cognitive bias related to how a person's expectations or the degree to which something stands out can affect observations. Selective perception can be used by a business to target its marketing campaigns to influence and appeal to desirable potential customers for its product or service.

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  • My friend noticed all these strange things about people and hated them for it and I thought he might be using selective perception.

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  • The selective perception demonstrated by the consultant was odd considering the whole picture must be understood to make optimal decisions.

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  • Being able to figure out the selective perception of your product will let you know how to market it correctly.

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