The difference in expected revenue
and actual revenue when the price of a unit changes
. For example, if a company
produced 1,000 units of a good and expected to sell
them for $100/unit, it expected revenues of $100,000. If the actual price that the goods
were sold at is $110, the company sees a selling price variance of $10,000 (1,000 units x $110/unit - $100,000).