selling

  

Definition

Last step in the chain of commerce where a buyer exchanges cash for a seller's good or service. In business, "nothing happens until someone sells something." See also marketing.

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When Should Companies Buy Back Shares

There is only one combination of facts that makes it advisable for a company to repurchase its shares: First, the company has available funds -- cash plus sensible borrowing capacity -- beyond the near-term needs of the business and, second, finds its stock selling in the market below its intrinsic value, conservatively-calculated. To this we add a caveat: Shareholders should have been supplied all the information they need for estimating that value. Otherwise, insiders could take advantage of their uninformed partners and buy out their interests at a fraction of true worth. We have, on rare occasions, seen that happen. Usually, of course, chicanery is employed to drive stock prices up, not down.
The business "needs" that I speak of are of two kinds: First, expenditures that a company must make to maintain its competitive position, and second, optional outlays, aimed at business growth, that management expects will produce more than a dollar of value for each dollar spent.

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Advertising, Marketing, & Sales

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